Writing Sales Copy That Get Results!

When writing a sales copy, shrewd internet marketers know that a long copy sales letter will most likely outsell a short copy anytime.

This does not mean that the more words you write the better the quantity and the quality of information is what will boost its performance.

Having the right sales structure will keep the readers attention from start to finish. These are the steps to follow to developed a successful sales letter:

1. USE A POWERFUL HYPNOTIC HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers focus and make them want to continue reading.

2. INJECT EXCITEMENT WITH A SUB-HEADLINE. With no more than two or three short sentences, focus on the benefits of your product and create excitement in your reader. If you are offering a limited promotion, make known the scarcity or limited time offer here.

3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three great reasons to buy your product. These reasons have nothing to do with the product’s features; think about what your customer wants. Identify with your customers. For example, if you are selling Real estate, say something like: “If you want to take advantage of this luxury house near the beach, enjoy the Florida sun and save money on your summer vacations, then this might be the most important letter you’ll ever read”

4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This is the specific benefit that separates your product from all the other competition. At this point, you must mention your USP in one or two sentences. You will explain the details later in the sales letter.

5.PROVE YOU ARE TRUSTWORTHY. Trustworthiness and credibility is the most important thing to sell on the internet. You have to build trust and credibility before your readers can buy anything from you online. They must have at least three reasons why they should believe you in order to buy from you. Make sure you do what you say and promise. Your words are golden and that’s how you build trust even over delivering on what you say should close the deal for you.

6. EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT. Explain how your product will improve your reader’s life or how it will solve their problem. The more detail information you can provide them, the more convincing your copy will be.

7. PROVIDE MORE DETAIL ABOUT YOUR PRODUCT. This is where you can tell the reader everything about your product. Use as much space as you need. Write until you absorb all knowledge about your product.

8. INCLUDE CUSTOMER TESTIMONIALS. In order to continue establishing credibility, mention testimonials of customers that have already bought your product and are happy with what your product has done for them. Have them mention what they liked most about the product instead of making general comments like “I really like your product…” or something similar. Mention at least six testimonials.

9. ANNIHILATE THE COMPETITION. You annihilate your competition by giving your readers premium content they need to preceive your product as superior quality. Show them the benefits your product has to offer them vs the competiter’s products. Alway stay a few steps ahead of your competition.

10. BUILD VALUE. To build value in your offer you have to let your readers know that your offer is so good, that they cannot refuse to take it. One way of doing this is to compare the value of your offer with the offers of your competitor’s products.

11. PROVIDE A SUMMARY OF EVERYTHING YOUR CUSTOMER WILL RECEIVE. Make sure your reader understands everything he is going to get from you.

12. MENTION THE PRICE OF YOUR PRODUCT. Mention the regular price and the sale price of your product. The regular price must be crossed out and the offer must follow with a limited time of urgency.

13. LIST YOUR BONUS PRODUCTS. The objective is to prompt immediate action by offering something extra. With this strategy, you are also adding value to your product. Make sure the bonus themselves are worth at least two times what they will pay for your product.

14. OFFER A STRONG GUARANTEE. The strongest guarantee you can offer is a “money back” guarantee. The willingness to offer your product at no risk will generate a lot of trust and confidence among your readers. You have to honor your guarantee for any returns you may get, but you can be sure that the sales you will generate with this strategy will be by far outnumber the number of returns. It proves that you stand behind your product with confidence.

15. RE-EMPHASIZE YOUR GUARANTEE. Remove all elements of risk and doubt by closing your sales copy with something like: “You don’t have to decide now if this product is for you. Just get it and try it out. If it doesn’t do everything I say and more, if you don’t save money, or if your business doesn’t improve, or if your life isn’t better, or if you don’t absolutely love it, just let me know and I’ll give you every penny of your money back! So you have nothing to lose and everything to gain.”

16. TELL THEM HOW TO ORDER YOUR PRODUCT. Provide detailed step by step instructions about how to place the order.

17. SIGN THE LETTER. Use your full name and title – something like Dr/Mr John Smith.

18. CLOSE WITH A “P.S.” Use this part to emphasize the most relevant points of your letter.

Remember that this will be a long sales copy that will take your readers some time to read. With this in mind, you must work on the format and design of your copy so that it is as friendly as possible even for people who scan through your sales copy. As an example: Highlight the most important statements, so that the letter can also be read in one or two minutes revealing the most vital and important information that gets them to buy.