Dec 18 2009

How to keep your visitors longer on your website – A secret revealed!

How to Keep Your Website Visitors Longer With This secret cool trick revealed.

We all work very hard to drive massive targeted traffic to our websites, blogs, squeeze pages, sales pages only to discover that our visitors leave very quickly before they even have a chance to look around at our valuable content and special promotion offers.

Why did they leave so quickly? It may be due to many reasons beyond our control, but for this post I want to show you something that we can easily correct or change that will get us to keep our visitors a little longer than before on our websites.

I see this happening on many websites or blogs and yes even on well established sites run by experienced gurus. We do it to ourselves without realizing it.

Within our posts we often hyperlink to another site or an affiliate sales page that we’re promoting. This can be through a text link or an image link and even a advertisement on our side bar. Now there’s nothing wrong with linking away from a site, however, not directing that link to open in a new window is like telling the visitor “Welcome to our site – Oh Goodbye!” as we push them out the door.

It has happened to me and I’m sure I’m not alone, I’ve clicked on a link within a blog post and was quickly taken to another site. As I get to reading that site I click on more links leading me further and further away from the original website I intended to be at. Even if I wanted to go back it would be difficult to retrace my steps and really not worth the time it would take to find it back. That site just lost me in cyber space.

There is a very simple solution to this. Make sure that any hyperlink is set to open in a new window.

I use and prefered WordPress, so I’ll show you how to create a text link with a target to a new window directly from the WordPress Dashboard – Post.

postblog

Delta Squadron site link

*
highlight the word you’d like to create a hyperlink with – above example is DeltaSquadron
*
click on the hyperlink symbol in the toolbar
*
the insert/edit link box will appear

wp-editor

insert link – target

* insert link URL
* in the Target section – use the drop down arrow to choose “Open link in new window”

Desktop Publishing Software and HTML editing software will have similar features to allow you to target links to new window

If you want to use HTML code it would look something like this except you’d replace the URL with yours.

Delta Squadron

and display like this:

Delta Squadron

The beauty of creating links that open in new browser windows is that when the visitors finally close that external page they’ll be back at your site reading more of your great content and looking at your special promotional offers once again.

Oh and by the way, always test the links to make sure that they work and that the link does open in a new window.

Thanks for reading this post.

Do your links open in a new window??

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