Sep 8 2009
5 Effective Ways You (Yes, You) Can Make Sales Copy Good
Everything about a write-up – its perceived value, efficacy and message – rests upon good copy. Copy is substance and without it, even the most skilled and well-meaning writer and his article will be ignored or derided, the article’s message lost and considered worthless. Is it still any wonder why people go through great lengths [...]
Sep 6 2009
Here is the First Step in Creating a Cash Pulling Sales Letter
Think back to when you were a kid… You wanted something from your folks. Maybe you wanted to borrow the car. Or perhaps you wanted to go somewhere that you knew they wouldn’t be thrilled about. Either way, you probably didn’t just come right out and ask for what you wanted, did you? Nope. You [...]
